• Professionalism

    • Maintain a commitment to the highest standards of professionalism in all business and volunteer activity.
    • Cooperate with other accounting marketing and industry professionals to advance the understanding of accounting marketing and make the benefits of such work available to the public.
  • Maintain objectivity in the delivery of service to all professionals within one’s employer organization regardless of personal feeling or preference.

Excellence

  • Demonstrate professional excellence through regular self assessment of strengths, limitations and effectiveness by continued education and training.
  • Serve as a guide, coach, mentor and influencer to other marketers and professional staff to develop broader marketing expertise and awareness of positive impacts of marketing on the accounting profession.
  • continually evaluate current marketing practices to ensure that the unique needs of each member’s firm are aligned with the most effective marketing technology and innovations.